Sales promotion has effects on various aspects of consumer's purchase decisions such as brand choice, purchase time, quantity and brand switching (nijs, dekimpe, steenkamps and hans- sens, 2001) consumers ' sensitivity to price (bridges, briesch and yim, 2006. This study is on sales promotion and its effects on advertising revenue of tv africa, ghana the study focuses on how sales promotion is used to generate revenue, how it is done, the common sale promotion tools and. Businesses do not exist in a vacuum, and even the most successful business must be aware of changes in the cultures and societies in which it does business. Sales promotion and consumer loyalty: a study of nigerian tecommunication industry the effect of marketing communications on the (vodafone, ghana) international journal of marketing.
The largest indirect effect on brand performance comes from sales promotions (β = -1614), though this effect is negative also the largest direct effect on brand performance comes from public. Get free research paper on effect of advertising on sales volume of an organizationproject topics and materials in nigeria this is approved for students in accountancy, business, computer science, economics, engineering, arts. Effects of sales promotion on brand loyalty, a case study of globacom nigeria limited chapter one introduction 10 background to the study every firm aims to make profit it is generally agreed that one of the keys to making profit is boosting sales.
Performance refers to the accomplishment of something or mere working effectiveness in an organization performance is realized at the levels of organization, process and individuals and the interrelationships among these will define the vantage points of the organization. Vi abstract this study was conducted to evaluate the effects of motivation on sales force performance in guinness nigeria plc and mtn in south-east. A sale is a determining factor of company performance advertising and sales promotion management - slgupta, vvratra 6 on a study on effect of.
University of ghana business school summary a business leader and a sales professional with a track record of growing top line and market share. Of the promotion mix including advertising, sales promotion, personal selling, public relations and the direct marketing (czinkota & ronkainen, 2004)with the growing importance of the financial sector, pressures are. The sales promotion function could be examined to see if improvements could be made in the way the firm uses free samples, coupons, bonus packs, frequent buyer programs, and refunds through a continuous improvement strategy, firms try to stay one step ahead of their competitors and help protect.
Impact of customers satisfaction and impact on business performance through customer loyalty 2 literature review success of company sales are ensured by. The international journal of business & management (issn 2321 - 8916) wwwtheijbmcom the international journal of business & management a study into the effects of sales promotion on polytechnic students' choice of telecommunication network in ghana: a case study of tamale polytechnic ahmed sakara department of marketing, tamale. The effect of marketing communications on the sales performance of ghana telecom (vodafone, ghana) and the sales performance of vodafone sales promotion.