Effects of sales promotion on company performance of vodafone ghana

Sales promotion has effects on various aspects of consumer's purchase decisions such as brand choice, purchase time, quantity and brand switching (nijs, dekimpe, steenkamps and hans- sens, 2001) consumers ' sensitivity to price (bridges, briesch and yim, 2006. This study is on sales promotion and its effects on advertising revenue of tv africa, ghana the study focuses on how sales promotion is used to generate revenue, how it is done, the common sale promotion tools and. Businesses do not exist in a vacuum, and even the most successful business must be aware of changes in the cultures and societies in which it does business. Sales promotion and consumer loyalty: a study of nigerian tecommunication industry the effect of marketing communications on the (vodafone, ghana) international journal of marketing.

effects of sales promotion on company performance of vodafone ghana The impact of sales promotions on the performance of auto-mobile industries in ghana: a case study of phc motors (accra-ghana) more by dr ike tandoh abstract the purpose of the study was to assess the impact of sales promotion on organisational performance in the auto mobile industry in ghana.

The largest indirect effect on brand performance comes from sales promotions (β = -1614), though this effect is negative also the largest direct effect on brand performance comes from public. Get free research paper on effect of advertising on sales volume of an organizationproject topics and materials in nigeria this is approved for students in accountancy, business, computer science, economics, engineering, arts. Effects of sales promotion on brand loyalty, a case study of globacom nigeria limited chapter one introduction 10 background to the study every firm aims to make profit it is generally agreed that one of the keys to making profit is boosting sales.

Effect of sales promotion on organisation performance a) sales promotion-stimulation of sales achieved through contests, demonstrations, discounts, exhibitions or trade shows, games, giveaways, point-of-sale displays and merchandising, special offers, and similar activities. Browse our interesting offers, devices and promotions for your personal needs enjoy more minutes, texts, and endless possibilities with unlimited data by using vodafonecomgh, you're consenting to the use of cookies in accordance with our cookie policy i accept that i have read and agreed to the terms set out in vodafoneie cookie policy. Two multichoice ghana dealers are set to join millions of fifa world cup fans in kiev, russia after winning the special 2017 multichoice annual trade sales promotion the two dealerships, cadmus electronics, in osu, accra with fourteen branches and fifty members of staff and cash ghana in madina.

Performance refers to the accomplishment of something or mere working effectiveness in an organization performance is realized at the levels of organization, process and individuals and the interrelationships among these will define the vantage points of the organization. Vi abstract this study was conducted to evaluate the effects of motivation on sales force performance in guinness nigeria plc and mtn in south-east. A sale is a determining factor of company performance advertising and sales promotion management - slgupta, vvratra 6 on a study on effect of.

Effects of sales promotion on company performance of vodafone ghana

effects of sales promotion on company performance of vodafone ghana The impact of sales promotions on the performance of auto-mobile industries in ghana: a case study of phc motors (accra-ghana) more by dr ike tandoh abstract the purpose of the study was to assess the impact of sales promotion on organisational performance in the auto mobile industry in ghana.

University of ghana business school summary a business leader and a sales professional with a track record of growing top line and market share. Of the promotion mix including advertising, sales promotion, personal selling, public relations and the direct marketing (czinkota & ronkainen, 2004)with the growing importance of the financial sector, pressures are. The sales promotion function could be examined to see if improvements could be made in the way the firm uses free samples, coupons, bonus packs, frequent buyer programs, and refunds through a continuous improvement strategy, firms try to stay one step ahead of their competitors and help protect.

  • Abstract one of the problem areas in marketing of great practical and theoretical significance about which much remains to be learned is the nature of market response to a firm's marketing mix.
  • The effect of marketing communications on the sales performance of ghana telecom vodafone, ghana, (2011) international journal of marketing studies, 3(4), 50-62 (2011) odunlami ib and ofoegbu oe, effect of marketing communication in promoting organizational sales.
  • Eric (2012) researched to study the influence of sales promotion on consumer buying behavior in the telecom industry in ghana the sample of 100 customers were.

Impact of customers satisfaction and impact on business performance through customer loyalty 2 literature review success of company sales are ensured by. The international journal of business & management (issn 2321 - 8916) wwwtheijbmcom the international journal of business & management a study into the effects of sales promotion on polytechnic students' choice of telecommunication network in ghana: a case study of tamale polytechnic ahmed sakara department of marketing, tamale. The effect of marketing communications on the sales performance of ghana telecom (vodafone, ghana) and the sales performance of vodafone sales promotion.

effects of sales promotion on company performance of vodafone ghana The impact of sales promotions on the performance of auto-mobile industries in ghana: a case study of phc motors (accra-ghana) more by dr ike tandoh abstract the purpose of the study was to assess the impact of sales promotion on organisational performance in the auto mobile industry in ghana. effects of sales promotion on company performance of vodafone ghana The impact of sales promotions on the performance of auto-mobile industries in ghana: a case study of phc motors (accra-ghana) more by dr ike tandoh abstract the purpose of the study was to assess the impact of sales promotion on organisational performance in the auto mobile industry in ghana.
Effects of sales promotion on company performance of vodafone ghana
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